Episode 1: Starting A New Business

“A rising tide lifts all ships” 

Throughout life we make acquaintances, gather new skills, and build both personal and business relationships. But what do we then do with those skills and connections that have been made? How do we take those life experiences, and use them not only to help ourselves- but to help others?

VetsGrowth.com is the answer. Customizable and tailor-made packages that help you (and your business) with the next steps to greatness.

As this series progresses, we’ll cover topics including:

  • Starting A Business: From the fundamentals, the business plan, the tax prep and so much more
  • Picking The Right Interview Applicants: The questions to ask, and how to avoid costly mistakes
  • Winning Mindset: Get yourself into the right mindset to further your career and business
  • Financial Planning: What you really need, what you really don’t need, and how to do it
  • ROI: How to measure it, how to track it, and how to plan for it

Are you ready to buckle up and join us for the ride? We promise it’ll be worth it.

Stay tuned for next week’s post!

Dannielle S
YSP Matters

Episode 2: Value & Perception

Value, val·ue, noun

It’s a word we see thrown around in conversation constantly, especially within the business world- but do we really understand it’s meaning? How do we measure value, especially when it comes to employees or businesses? 

Perception is a reality, especially when it comes to the concept of value. How much value a customer puts into your product or service, is directly correlated by how it is perceived. So, is value really subjective, or is there a definitive way of measuring it? 

We want to hear from YOU. In your own words, let us know what value is, and how you measure it on a daily basis. 

Dannielle S
YSP Matters

Episode 3: Who Are You?

 “Always be a first-rate version of yourself & not a second rate version of someone else.” 

― Judy Garland

Did you know that about 543,000 new businesses are started each month? Florida, in particular, has a high rate of start-up businesses and entrepreneurs. They’re attracted by the constantly growing economy, melting pot of people and backgrounds, diverse cultures, as well as a plethora of other reasons. 

So, how are you going to set yourself apart? What makes YOU and YOUR service/ product so different than anything else on the market? Who is your niche market? These are all important questions to ask yourself when you’re setting up your business and in the planning stages. 

Want more insight on narrowing down your market and consumer-base? Send us an email, and we’ll help you get on the road to greatness. 

Until next time, team!  

Dannielle S
YSP Matters


Episode 4: Location, Location, Location

“Our only security is our ability to change.” —John Lilly

Sears & K-Mart once had over 3,500 physical locations between them within the US. Now, K-Mart is gone completely and Sears has less than 800 open. Yet Amazon Go is expected to expand to thousands of physical locations by 2021, and the retailer has plans to roll out grocery store locations, distinct from Whole Foods, as early as year-end.

Although online, or e-commerce, shopping continues to grow at a rapid pace, the traditional brick-and-mortar stores are still holding strong. This is due primarily to the fact that many people still prefer the in-store shopping experience, where they can see and try out products before committing to a purchase.

So, does that mean you should or shouldn’t have a brick-and-mortar location? Realistically, the answer to that really depends upon a few factors: 

What do you have available for your start-up costs? 

Are you going to need a space to entertain clients face-to-face, or to showcase products?

Do you have competition with physical locations to compete against? 

There is no right or wrong answer here! These are simple factors you should consider when starting up. You may need to adjust your business model based upon the decision, in terms of items kept in-stock, overhead costs. 

Want more insight and guidance on the best option for you? Want to share your opinion on which you chose, and why? Send us an email! 

Until next time, team!  

Dannielle S
YSP Matters


Episode 5: Better Together

“Don’t let others convince you that the idea is good when your gut tells you it’s bad.” -Kevin Rose co-founded Digg

You’ve officially taken the leap and started your business. Congratulations! This is a huge step towards the rest of your career. Now it’s time to decide what’s next! 

One size does not fit all when discussing the right time to add an employee. There are so many factors that go into this. Many entrepreneurs enjoy the challenge of taking everything on, while others feel overwhelmed. Some understand that for their business to work, they need people with the right fields of expertise. So, how do you know if you’re ready to take someone else on? Take a look at these action items to consider:

  • Figuring out whether the time is right, could be work out by making your own pros and cons list. Employee expenses, but more clients. Increased taxes, but increased profitability. 
  • What area do you need help in? Is there physical work for a new employee, or are you needing something more along the lines of an accountant who could be outsourced? 
  • Is this something you can afford? A new employee brings things like wages, unemployment tax, training costs, payroll, etc to your business. 
  • Are you turning down work because you simply cannot fit another project into the hours of the day? If so, that’s a good indicator that you’re ready for someone! 

These are just a few of the quick and easy ways you can help make this important decision. If you feel you need a little more insight and guidance on the best option for you, send us an email! Alternately, if you want to share your opinion on which you chose, and why- send us an email also. We love to hear from you! 

Until next time, team!  

Dannielle S
YSP Matters


Episode 6: The Art Of A Question

“A prudent question is one-half of wisdom.” – Francis Bacon

During our last session, we discussed the factors that go into hiring on your first employee. This is another building block of entrepreneurship, and you should be proud of how far you’ve come! 

Now that you’ve decided to hire someone, you need to make sure you find the right match. The questions and format of your interview can be almost as important as where you make the employment postings. You need to ask questions based on a candidate’s required job competencies, as well as be able to interpret their answers- and read between the lines.

Being able to give a behavioral interview will be the best tool in your hiring arsenal! It allows you to identify candidates who have the right behavioral traits and characteristics you believe are essential for success in your open job. Behavioral questions typically start with, “Tell me about a time when you…” or “Describe how you have handled…” or even “Walk me through…”

If you want some guidance on conducting the most effective interviews, send us an email! Alternately, if you want to share your opinion on which you chose, and why- send us an email also. We love to hear from you! 

Until next time, team!  

Dannielle S
YSP Matters


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